Purple Wave · Legal

Terms of
Service.

These Terms explain the rules that apply when you browse, purchase from or otherwise use the Purple Wave website and services.

Last updated · 19 September 2026

At a glance

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Shopping with Purple Wave These Terms apply when browsing or purchasing from our store.
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Returns have their own policy Returns and refunds are governed by our dedicated Returns Policy.
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UAE governing law These Terms are governed by the laws of the United Arab Emirates.

Overview

The terms for using
the Purple Wave store.

This website is operated by Purple Wave. Throughout the Site, the terms “we”, “us” and “our” refer to Purple Wave.

Purple Wave is operated by PURPLE WAVE PORTAL L.L.C. We offer this website, including all information, tools and services available from this Site to you, conditioned upon your acceptance of the terms, conditions, policies and notices stated here.

By visiting our Site and/or purchasing something from us, you engage in our “Service” and agree to be bound by these Terms of Service, including additional terms and policies referenced on the Site.

Please read these Terms carefully before accessing or using our website. If you do not agree to these Terms, you should not access the website or use the Service.

Our store is hosted on Shopify Inc., which provides the ecommerce platform that enables us to sell our products and services to you.

01

Online Store Terms

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state, province or country of residence, or that you are the age of majority and have given any required consent for minor dependants to use this Site.

You may not use our products or Service for any illegal or unauthorised purpose, nor may you violate any laws applicable to you while using the Service, including intellectual-property laws.

You must not transmit viruses, worms, malicious code or any other code of a destructive nature.

A breach or violation of these Terms may result in termination of your access to the Service.

02

General Conditions

We reserve the right to refuse service where permitted by applicable law.

You understand that content you submit, excluding payment-card information, may be transferred across various networks and adapted to technical requirements of connecting networks or devices. Payment information is encrypted during transmission.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, access to the Service or website contact point without our express written permission.

Headings in these Terms are provided for convenience and do not limit or otherwise affect the Terms.

03

Accuracy, Completeness & Timeliness of Information

Information made available on this Site is provided for general information. While we aim to keep information accurate and current, information may occasionally become incomplete or outdated.

Historical information may be provided for reference and is not necessarily current.

We reserve the right to modify Site content at any time, subject to applicable legal requirements.

04

Modifications to the Service & Prices

Prices for our products may change without prior notice.

We reserve the right to modify, suspend or discontinue the Service, or any part of it, where permitted by law.

Nothing in this section limits rights or remedies that cannot be excluded under applicable consumer law.

05

Products or Services

Certain products or services may be available exclusively through our website and may be available in limited quantities.

Returns and exchanges are subject to our Returns & Refunds Policy.

We make reasonable efforts to display product colours and images accurately. However, the appearance of colours may vary depending on your screen or device.

We may limit the sale of our products or Services to particular persons, geographic regions or jurisdictions where appropriate. We may also limit available quantities.

Product descriptions, availability and pricing may be updated or changed from time to time.

Nothing in these Terms excludes warranties, guarantees or rights that cannot legally be excluded.

06

Accuracy of Billing & Account Information

We reserve the right to refuse, limit or cancel an order where reasonably necessary, including where orders appear fraudulent, unauthorised, duplicated, intended for unauthorised resale, or otherwise problematic.

Where we change or cancel an order, we may attempt to notify you using the email address, billing address or telephone number provided when the order was placed.

You agree to provide current, complete and accurate purchase and account information and to update relevant information when needed so we can complete transactions and contact you.

For more information, please review our Returns & Refunds Policy.

07

Optional Tools

We may provide access to third-party tools over which we do not necessarily have control or input.

Such tools may be provided “as is” and “as available”, subject to the terms of their respective providers.

Your use of optional third-party tools is at your discretion and you should review the terms and policies applicable to those tools.

New website services, features, tools or resources may also be subject to these Terms.

08

Third-Party Links

Certain content, products and services available through the Service may include material or links provided by third parties.

Third-party links may direct you to websites not operated by Purple Wave. We do not control those websites and are not responsible for their content, policies or practices.

You should review the terms and privacy practices of a third party before engaging in transactions with them.

Questions or complaints relating specifically to third-party products or services should be directed to the relevant third party.

09

User Comments, Feedback & Other Submissions

If you send us comments, ideas, suggestions, proposals, plans, reviews or other submissions, you grant us permission to use them where permitted by law and subject to any rights that cannot be waived.

We may monitor, edit or remove content that we reasonably determine is unlawful, offensive, threatening, defamatory, obscene, infringing or otherwise violates these Terms.

You agree that your submissions will not violate the rights of another person, including copyright, trademark, privacy or other proprietary rights.

You must not knowingly submit unlawful material, malware, false identity information or misleading information regarding the origin of a submission.

You remain responsible for the content and accuracy of your submissions.

10

Personal Information

Your submission of Personal Information through the store is governed by our Privacy Policy.

11

Errors, Inaccuracies & Omissions

Occasionally, information on our Site or within the Service may contain typographical errors, inaccuracies or omissions relating to product descriptions, pricing, promotions, shipping charges, transit times or availability.

We reserve the right to correct errors, update information or, where legally permitted, cancel an order if information relating to that order was materially inaccurate.

We are not required to update or clarify every piece of information except where required by applicable law.

12

Prohibited Uses

In addition to other restrictions in these Terms, you may not use the Site or its content:

  • For an unlawful purpose.
  • To encourage or participate in unlawful acts.
  • To violate applicable laws or regulations.
  • To infringe our intellectual property or the rights of others.
  • To harass, abuse, threaten, defame or unlawfully discriminate against others.
  • To submit false or misleading information.
  • To upload or transmit viruses or malicious code.
  • To unlawfully collect or track Personal Information.
  • To spam, phish, pharm, scrape or conduct similar abusive activity.
  • To interfere with or circumvent security features of the Service.

We may restrict or terminate access to the Service where these restrictions are violated.

13

Disclaimer of Warranties & Limitation of Liability

We do not guarantee that your use of the Service will always be uninterrupted, timely, secure or error-free.

To the maximum extent permitted by applicable law, the Service is provided on an “as is” and “as available” basis except where we expressly state otherwise.

To the maximum extent permitted by applicable law, Purple Wave, PURPLE WAVE PORTAL L.L.C and our directors, officers, employees, affiliates, agents, contractors, suppliers, service providers and licensors will not be liable for indirect, incidental, special, punitive or consequential losses arising from use of the Service or products purchased through it.

Nothing in these Terms excludes or limits liability or consumer rights where doing so would be prohibited by applicable law.
14

Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Purple Wave, PURPLE WAVE PORTAL L.L.C and our affiliates, partners, officers, directors, agents, contractors, licensors, service providers, suppliers and employees from claims arising from your material breach of these Terms, violation of law, or infringement of another party’s rights.

15

Severability

If any provision of these Terms is determined to be unlawful, void or unenforceable, that provision will be enforceable to the maximum extent permitted by law and the unenforceable portion will be treated as severed.

This will not affect the validity and enforceability of the remaining provisions.

16

Termination

Obligations and liabilities incurred before termination of these Terms will continue where appropriate.

You may stop using our Service at any time.

Where permitted by applicable law, we may suspend or terminate your access to all or part of the Service if you materially breach these Terms or use the Service unlawfully.

17

Entire Agreement

Our failure to exercise or enforce a right or provision of these Terms does not constitute a waiver of that right or provision.

These Terms, together with policies and operating rules published on the Site, constitute the agreement between you and us regarding your use of the Service and supersede prior versions of these Terms relating to that use.

18

Governing Law

These Terms of Service and any separate agreements through which we provide Services will be governed by and construed in accordance with the laws of the United Arab Emirates.

19

Changes to These Terms

You can review the most current version of these Terms on this page.

We may update or replace parts of these Terms by publishing an updated version on the Site.

Where required by applicable law, we will provide appropriate notice of material changes.

Continued use of the Service after updated Terms take effect may constitute acceptance of those Terms where permitted by law.

Questions?

Talk to Purple Wave.

If you have a question about these Terms, your order or any of our policies, contact us and we’ll point you in the right direction.

Email
admin@thepurplewavestore.com

Phone
+971 50 288 0198

Legal operator
PURPLE WAVE PORTAL L.L.C
Dubai, United Arab Emirates