You place an order.
Shop Purple Wave as normal. Nothing extra is added to your basket for the contribution.
Purple Wave × CleanHub
Small action.
Built into every order.
Purple Wave currently contributes $0.55 from every order to CleanHub, supporting the recovery of approximately 1 lb of ocean-bound plastic before it reaches the sea.
Per Purple Wave order
Current contribution
$0.55
contributed
=
~1 lb
ocean-bound plastic recovery supported
Included in our pricing — nothing extra is added at checkout.
How your order helps
One contribution.
One clear purpose.
We keep the idea simple: part of every Purple Wave order is allocated to plastic recovery through CleanHub. It is included in our pricing — there is no extra sustainability fee added at checkout.
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We allocate $0.55.
That amount is set aside from the order as Purple Wave's CleanHub contribution.
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Recovery is supported.
The contribution supports approximately 1 lb of ocean-bound plastic recovery through CleanHub.
Why this matters
Interception is better than retrieval.
Ocean-bound plastic is waste at risk of reaching waterways and the sea. Supporting collection before that point helps address the problem earlier in the waste stream.
Earlier in the waste stream
Intercept before it reaches the sea.
The aim is prevention: support collection while plastic is still recoverable on land.
Why CleanHub
A specialist partner for plastic recovery.
Rather than trying to run waste-recovery operations ourselves, Purple Wave works with CleanHub, whose platform focuses on supporting plastic collection and recovery in areas where waste can reach waterways.
Our role is straightforward: contribute per order and communicate the current arrangement clearly.
01
Focused partnership
We work with a specialist recovery partner rather than pretending Purple Wave does the collection itself.
02
Included in pricing
The contribution is funded by Purple Wave and is not added as a separate fee at checkout.
03
Simple communication
We state the current contribution and approximate recovery amount without dressing it up as something larger than it is.
Beyond one contribution
Sustainability is something to keep improving.
We do not treat a CleanHub contribution as a claim that every part of Purple Wave is environmentally perfect. It is one concrete step, and we want the wider business to keep moving in a more thoughtful direction as it grows.
Use products longer.
We want products to be useful enough to stay part of a routine rather than become short-lived clutter.
Avoid empty claims.
We would rather describe the action we actually take than use vague sustainability language that is difficult to measure.
Keep reviewing.
As Purple Wave changes, we can reassess packaging, suppliers, logistics and future initiatives instead of treating the job as finished.
Every order counts
The contribution applies across Purple Wave.
Whether you choose Smothie or Smothie Plus, the same current $0.55 CleanHub contribution is allocated from the order.
Explore portable blenders →The details
Sustainability FAQs.
Is the $0.55 added to my order?+
No. The contribution is included within Purple Wave's pricing and is not added as a separate sustainability fee at checkout.
How much plastic does one order support?+
Under Purple Wave's current CleanHub arrangement, the $0.55 contribution corresponds to approximately 1 lb of ocean-bound plastic recovery support.
What does “ocean-bound plastic” mean?+
It refers to plastic waste at risk of reaching rivers, waterways or the ocean if it is not properly collected and managed.
Does this make Purple Wave fully sustainable?+
No. This is one specific action within a much broader sustainability challenge. We prefer to describe the contribution clearly rather than suggest it solves every environmental impact associated with making and shipping products.
Purple Wave × CleanHub
One order.
One small step.
Every Purple Wave order currently includes our $0.55 contribution supporting approximately 1 lb of ocean-bound plastic recovery.
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