01
Information we collect
When you visit the Site, place an order or contact us, we may collect
certain information about you.
Device and website information
Examples: browser type and version, IP address,
time zone, cookie information, pages and products viewed,
search terms, referral information and how you interact with the Site.
Why we collect it: to operate and display the Site
correctly, understand how visitors use the Site, improve performance,
prevent fraud and improve our products and services.
How it is collected: automatically through cookies,
log files, pixels, tags and similar technologies.
Order information
Examples: your name, billing address, shipping
address, email address, telephone number, order details and
payment-related information.
Why we collect it: to process payments, fulfil and
deliver orders, provide confirmations and invoices, communicate with
you, provide support, prevent fraud and comply with legal obligations.
Payment information is processed through Shopify and our payment
providers. We do not necessarily receive or store your complete
payment-card information ourselves.
Customer support information
Examples: your name, email address, telephone number,
order number, correspondence and any information you choose to provide.
Why we collect it: to answer enquiries, resolve
problems, process returns or refunds and provide customer support.
02
How we use Personal Information
We may use your Personal Information to:
- Process and fulfil your orders.
- Process payments and refunds.
- Arrange shipping and delivery.
- Provide customer support.
- Communicate with you regarding your orders.
- Operate, maintain and improve our website.
- Detect and prevent fraud or misuse.
- Comply with applicable legal and regulatory obligations.
- Send marketing communications where permitted.
- Measure the effectiveness of our advertising and marketing.
03
Sharing Personal Information
We may share Personal Information with third parties where necessary
to operate our business and provide our services.
These may include:
-
Shopify, which hosts and operates our ecommerce platform.
- Payment processors.
- Shipping, fulfilment and logistics providers.
- Analytics providers.
- Advertising and marketing partners.
- IT, hosting and technical-service providers.
- Professional advisers where required.
- Government authorities, regulators or law-enforcement bodies where legally required.
We may also disclose information where necessary to protect our rights,
prevent fraud, enforce our agreements or respond to a valid legal request.
We do not sell customer details in the ordinary meaning of
selling Personal Information for money.
04
Analytics & advertising
We may use analytics and advertising services to understand how
visitors use the Site and to measure the effectiveness of our marketing.
For example, we may use Google Analytics to understand
website usage.
You can learn more about how Google processes information here:
Google Privacy Policy
.
Google also provides a browser opt-out tool:
Google Analytics Opt-out Browser Add-on
.
Depending on your location, advertising or analytics cookies may only
be activated after you provide consent.
05
Cookies
Cookies are small files stored on your device when you visit a website.
They help websites remember information and perform certain functions.
We may use cookies and similar technologies for:
- Essential website functionality.
- Remembering preferences.
- Shopping-cart and checkout functionality.
- Security and fraud prevention.
- Website analytics.
- Advertising and marketing where permitted.
Some cookies exist only for your browsing session, while others may
remain on your device for a longer period.
You can manage or remove cookies through your browser settings.
Blocking certain cookies may prevent some parts of the Site from
functioning correctly.
For more information about cookies generally, visit
allaboutcookies.org
.
06
Lawful basis for processing
Where the UK GDPR, EU GDPR or similar data-protection legislation
applies, we process Personal Information under one or more lawful bases.
-
Contract: where processing is necessary to fulfil
your order or provide our services.
-
Consent: where you have given permission for certain
processing activities.
-
Legitimate interests: where processing is reasonably
necessary for our business and does not override your rights and interests.
-
Legal obligations: where processing is necessary to
comply with applicable law.
Where processing is based on consent, you may withdraw that consent
at any time.
07
Data retention
We retain Personal Information only for as long as reasonably necessary
for the purposes described in this Privacy Policy.
This may include fulfilling orders, maintaining business and tax records,
resolving disputes, preventing fraud and complying with legal obligations.
Retention periods may vary depending on the information involved and
applicable legal requirements.
08
Automated processing & fraud prevention
Shopify, payment providers and other service providers may use automated
systems to identify potentially fraudulent or suspicious transactions.
These systems may use information including IP addresses, transaction
history and payment-related information when assessing risk.
We do not intentionally use solely automated decision-making that produces
significant legal effects on customers unless permitted by applicable law.
09
International data transfers
Purple Wave operates internationally and uses service providers in
different countries.
As a result, Personal Information may be processed outside the country
in which you live.
Where required by applicable data-protection law, appropriate safeguards
are used for international transfers of Personal Information.
10
Your privacy rights
Depending on where you live, you may have rights relating to your
Personal Information.
These may include the right to:
- Request access to Personal Information we hold about you.
- Request correction of inaccurate information.
- Request deletion of certain information.
- Request restriction of processing.
- Object to certain processing.
- Request a portable copy of certain information.
- Withdraw consent where processing is based on consent.
- Object to certain direct-marketing activities.
- Make a complaint to an appropriate data-protection authority.
These rights may be subject to exceptions and limitations under applicable law.
To exercise a privacy right, contact us at
admin@thepurplewavestore.com
.
11
Do Not Track
Some browsers allow users to send “Do Not Track” signals.
Because there is currently no universally accepted standard for how
websites should respond to these signals, we do not necessarily alter
our practices when a Do Not Track signal is received.
Where required, we provide separate cookie and privacy controls that
allow users to manage their choices.
12
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes
to our practices, services, technology, legal obligations or regulatory
requirements.
The most recent version will be published on this page with an updated
revision date.
13
Who operates Purple Wave?
Purple Wave is operated by PURPLE WAVE PORTAL L.L.C,
a limited liability company registered in Dubai, United Arab Emirates.
Legal name: PURPLE WAVE PORTAL L.L.C
Trade licence: 998176
Commercial register: 2725716
Registered office:
Office D-41, King Adel Mohammed Ali Jassim Al Marzouq
Al Quoz, Dubai
United Arab Emirates
Email:
admin@thepurplewavestore.com
Phone:
+971 50 288 0198
